A venture foundry, agency, and consultancy built for the AI era, where the cost of building a product has collapsed, but the cost of building a company that matters has not.
LP stands for Launchpad. We are operators who got tired of watching good ideas stall on the pad, so we built the infrastructure to put them into orbit.
The launchpad is the most dangerous, most decisive moment in a company's life. An idea is strapped to something that could fail, and either finds thrust or doesn't. That moment, ignition, is what we are built for.
We started LP Ventures because the rules changed. AI collapsed the cost of building software to almost nothing. Anyone can ship a product in a weekend now. But a product is not a company, and a weekend wrapper is not a moat.
So we built a foundry with a shared operational stack (entity, CRM, telephony, automation, reporting) that every venture inherits on day one. Founders skip the plumbing and go straight to customers.
Three engines feed each other: a foundry that builds our own ventures, an agency that builds AI into select clients, and a consultancy that shows any company where AI takes them next. Each engagement compounds the next.
To be the launchpad where AI-native companies reach ignition by building, partnering with, and advising the ventures that take a large share of a small market, fast.
A constellation of defensible, AI-native companies launched from one shared stack. Proof that in the age of AI, the hard part was never building the product. It was building a company that matters.
Operators first, and equal partners always. Between them they have founded, scaled and shipped across sport, retail, real estate, entertainment, hospitality and security, on every continent on the map.
Chief Executive Officer
Jeroen is a serial entrepreneur who set LP Ventures in motion and leads it today. He has launched pre-seed startups, scaled growth-stage companies, worked inside global corporates, and advised founders and venture-capital funds across the world, having lived in more than ten countries on every continent. He leads from one conviction: the hard part was never the idea, it was the nerve to take it all the way to orbit.
Chief Financial Officer
Bernard turned a single family business into a billion-dollar portfolio spanning retail, real estate, entertainment and food and beverage. An engineer by training and a builder by instinct, he blends established industry with new technology and reads a company whole, seeing where it wins, where it bleeds and what it takes to scale. He has done it across continents, and brings that operator's eye to every venture on the pad.
Chief Operating Officer
Marco builds at the crossroads of software and hardware, an engineer as fluent in code as in the physical world it controls. He launched one of the Netherlands' first on-demand printing platforms, automated the aerial survey of an entire national rail network and built radar-driven security systems where software meets the real world. He is the partner who turns an idea into something real, shipped and running.
Beyond their titles, the three run as equal partners. Each has founded, scaled and shipped in the real world, and each brings that hard-won operator's instinct to every venture on the launchpad.
If a venture can be rebuilt with a clever wrapper in a weekend, we don't build it. Proprietary data, regulated positioning, trust-heavy domains only.
Twenty-five real customer conversations before a line of code. Any partner can scrub the launch at any gate. We earn conviction, we don't assume it.
We've built, hired, raised and shipped. We bring operator scars to every company on the pad, not just a check and a calendar invite.
We hire only the best people. And the best are not the ones with the most impressive degrees, but the ones with the perseverance and the passion to go above and beyond whatever the moment demands. That is what a startup runs on.
For founders with traction, founders with ideas and no way to build, co-investors, and selected corporate partners.